For media buyers

Optimize for customers, not cheap leads

Ads Manager tells you what a lead cost. It can't tell you whether that lead became a customer.

MARVIN joins Meta spend to the bookings, shows, and closes in GoHighLevel, so you can see CAC for every campaign, ad set, and ad across every account.

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Apex Dental · Meta adsLast 30 days
Ad
Implant Patient StoryImplant Consults / Implant Intent$3,60072$50.0063.9%89.1%46.3%$189
Priciest leads, best customers. $50.00 leads, $189 per customer. Scale this one.
$49 Exam UGCNew Patient Special / Broad 25-55$3,100155$20.0040.0%59.7%8.1%$1,033
Cheapest leads, worst customers. $20.00 leads, $1,033 per customer. 8% of shows close.
Doctor Intro VideoNew Patient Special / Lookalike: Patients$2,80070$40.0058.6%85.4%40.0%$200
Before/After CarouselNew Patient Special / Broad 25-55$2,40071$33.8053.5%78.9%33.3%$240
Same-Day SmileImplant Consults / Implant Intent$2,20052$42.3157.7%83.3%36.0%$244
Insurance AcceptedNew Patient Special / Lookalike: Patients$1,90063$30.1650.8%78.1%32.0%$238
Financing ReminderImplant Consults / Retargeting 30d$1,30046$28.2656.5%80.8%28.6%$217
Weekend CTAImplant Consults / Retargeting 30d$1,10041$26.8343.9%66.7%16.7%$550

Swipe through 8 ads

  • $49 Exam UGC

    New Patient Special / Broad 25-55

    CPL
    $20.00
    CAC
    $1,033
    Close %
    8%
    1. Leads
      155
    2. Booked
      62
    3. Showed
      37
    4. Closed
      3

    Cheapest leads, worst customers. $20.00 leads, $1,033 per customer. 8% of shows close.

  • Implant Patient Story

    Implant Consults / Implant Intent

    CPL
    $50.00
    CAC
    $189
    Close %
    46%
    1. Leads
      72
    2. Booked
      46
    3. Showed
      41
    4. Closed
      19

    Priciest leads, best customers. $50.00 leads, $189 per customer. Scale this one.

  • Doctor Intro Video

    New Patient Special / Lookalike: Patients

    CPL
    $40.00
    CAC
    $200
    Close %
    40%
    1. Leads
      70
    2. Booked
      41
    3. Showed
      35
    4. Closed
      14

  • Financing Reminder

    Implant Consults / Retargeting 30d

    CPL
    $28.26
    CAC
    $217
    Close %
    29%
    1. Leads
      46
    2. Booked
      26
    3. Showed
      21
    4. Closed
      6

  • Insurance Accepted

    New Patient Special / Lookalike: Patients

    CPL
    $30.16
    CAC
    $238
    Close %
    32%
    1. Leads
      63
    2. Booked
      32
    3. Showed
      25
    4. Closed
      8

  • Before/After Carousel

    New Patient Special / Broad 25-55

    CPL
    $33.80
    CAC
    $240
    Close %
    33%
    1. Leads
      71
    2. Booked
      38
    3. Showed
      30
    4. Closed
      10

  • Same-Day Smile

    Implant Consults / Implant Intent

    CPL
    $42.31
    CAC
    $244
    Close %
    36%
    1. Leads
      52
    2. Booked
      30
    3. Showed
      25
    4. Closed
      9

  • Weekend CTA

    Implant Consults / Retargeting 30d

    CPL
    $26.83
    CAC
    $550
    Close %
    17%
    1. Leads
      41
    2. Booked
      18
    3. Showed
      12
    4. Closed
      2

What changes

What MARVIN does for you

  • See what happens after the lead

    Follow every ad from spend through booking, show, close, and revenue. Optimize for the outcome your clients pay for.

  • Find outlier ads immediately

    Sort any account by CAC or close rate, and the ads quietly burning budget rise to the top.

  • Stop bouncing between ad accounts

    Every client and ad account in one view, with connection and mapping status visible, so you know the data is complete before you act on it.

Workflow

A week with MARVIN

  1. Sort by CAC, not CPL

    The cheapest leads are often the most expensive customers.

  2. Cut what books but never closes

    Booked calls that don't show or close cost the most.

  3. Scale what closes

    Even when its cost per lead looks high.

  4. Check again next week

    Every number updates as the pipeline moves.

FAQ

Common questions

Which ad platforms are supported?

Meta (Facebook and Instagram) today. Google Ads is coming soon.

How are leads matched to ads?

MARVIN uses the identifiers GoHighLevel already captures from Meta lead forms and from GHL-hosted pages, forms, and surveys. For leads from other tools, map a standardized GHL custom field or use UTM matching as a backup.

Rest of the floor

Built for the whole team

See your agency from click to close

Connect GoHighLevel and Meta in about five minutes. Your history backfills automatically.

Try the live demo

$297/mo · Unlimited clients, locations, and users · Cancel anytime