For roofing agencies
See which ads produce signed roofs
Every roofing job is worth thousands, so a bad week of inspections costs real money. MARVIN shows which ads produce signed jobs and which produce tire-kickers.
$297/mo · Unlimited clients, locations, and users · Cancel anytime
Your client's funnel
From lead to signed
Leads → Reached → Inspections booked → Inspections completed → Signed. Here is Brightline Roofing, a sample roofing client, against the whole agency.
Meta spend$3,927
Leak: lead cost
Fix the ads.
Leads cost $101, 3.1x the agency average. Everything after the lead is on par. Rework the creative and targeting first.
- CAC
- $561
- agency $261
- Cost per lead
- $101
- agency $32.64
Built for roofing
What changes for your clients
Follow the lead to the contract
Inspections booked, inspections completed, and jobs signed, tied back to the campaign and ad that produced them.
Catch no-show inspections
A low show rate on inspections points to confirmations and scheduling, not to the ads.
Defend the budget
When CPL looks high, CAC and revenue per job show whether the spend is paying off.
Sample data
Every roofing client at a glance
| Client | CPL | Book % | Show % | Close % | CAC | Status |
|---|---|---|---|---|---|---|
| Brightline Roofing | $101 | 51.3% | 90.0% | 38.9% | $561 | lead cost |
| Quartz Roofing | $33.40 | 48.9% | 74.6% | 38.0% | $241 | On track |
| Crest Roofing | $33.63 | 49.6% | 47.0% | 32.3% | $447 | show rate |
| Pinnacle Roofing | $35.38 | 48.6% | 78.6% | 34.5% | $268 | On track |
| Driftwood Roofing | $31.98 | 48.1% | 80.8% | 28.6% | $288 | On track |
FAQ
Common questions
How long does setup take?
About five minutes: connect GoHighLevel, connect Meta, link ad accounts to clients, and map your pipelines. MARVIN backfills your history automatically after that.
How are leads matched to ads?
MARVIN uses the identifiers GoHighLevel already captures from Meta lead forms and from GHL-hosted pages, forms, and surveys. For leads that arrive through other tools, you can map a standardized GHL custom field, or use UTM matching as a backup.
Can MARVIN change anything in my accounts?
No. MARVIN reads GoHighLevel data and Meta ad reporting with read-only access. GoHighLevel also requires one token permission so MARVIN can manage its own installation; that's what lets you disconnect MARVIN from Settings.
What about Google Ads?
Google Ads is coming soon. Today MARVIN reports Meta ad spend down to the individual ad, joined to your GoHighLevel pipeline.
See your agency from click to close
Connect GoHighLevel and Meta in about five minutes. Your history backfills automatically.
$297/mo · Unlimited clients, locations, and users · Cancel anytime